Statement of Intent

Statement of intent.

When advertising a type of broadcast service, companies must follow the Broadcast code from the ASA (Advertising standards authority). This code of conduct ensures all advertising is safe to be displayed publicly without becoming a trigger to cause harm and offence or something misleading. It protects children against any rules regarding “unsafe practice”. These rules also protect against religions, faiths and ethical beliefs.

The advertisements I have created comply fully with these instructions. They do not contain any misleading content nor anything inappropriate, as although my programme is targeted at teens and young adults, anyone could watch it if they wanted so desperately to. The plot behind the show is tame, suitable to entertain a variety of audiences and doesn’t even take account to the ideas of religions and faiths and the exclusion of them.

Due to the raw emotion of reality TV, viewers feel like they can connect with the unscripted cast more than they could in a drama or a soap. Teens especially favour this style of programme as they see it as relatable. E4’s idea being that the channel is for ‘when social media sucks and it’s raining outside’ obviously suggests that teens are the target audience, hence why they are so keen to program reality TV shows.

In terms of the representation behind my reality TV show, due to the fact it is aimed at teens and young adults the show would be chic and youthful. Ensuring to keep with trends and what’s ‘in’ prevents the show from seeming cheesy or trying to hard. Its important to ensure the show develops along with its audience to keep it current.

To use my posters to attract the correct target audience I have thought about the themes, colours and photos I will use. Throughout the 4 posters I have decided to use pops of bright and fun colours, with my target audience being teens and young adults the bold colours are more attractive to them than an older audience. The fonts I use must be striking too. For my photos I plan to only use models of the target age range (around 16-21) as to ensure my target audience is clear to anyone who might see the advertisement.